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Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. The Network also commissioned a thorough review on socially conscious consumerism based on our 2008-9 Knowledge Priorities. To add or comment on this section, contact us.
The purpose of this section is to provide authoritative and trustworthy information on both the supply and demand side of socially conscious consumerism. Use the links on the left to retrieve reports and our Research Insights or search our complete database using your own keywords.
Topic editor
Professor Peggy Cunningham is the Director of the School of Business Administration and Associate Dean of Research at Dalhousie.
Her research focuses on social alliances, stakeholder engagement and responsible marketing. Contact editor
