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Dr. Debra Basil
Associate Professor
University of Lethbridge
debra.basil(at)uleth(dot)ca
http://www.uleth.ca/management/staff/debra-basil
Expertise:
Conscious consumerism, Fair trade, Recycling, Marketing, Self-consciousness, Guilt, Social norms, Conformity, Experiments, Surveys, Consumer retail, Hotels, Corporate social responsibility, Fear appeals, Volunteerism
Current Research Projects:
Consumer response to fair trade: Identifying the fair trade issues that resonate with consumers.
The role of guilt in socially responsible consumer behaviours: Examining how guilt impacts socially responsible behaviours such as recycling.
An international examination of "green" bags: Examining green bag and plastic policies in major supermarkets in five Western countries.
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