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Dr. Michael Basil
University of Lethbridge
michael.basil(at)uleth(dot)ca
http://people.uleth.ca/~michael.basil
Expertise:
Green stuff, Marketing, Cogntiive psychology theories, Surveys, Regression analysis,Tobacco, Alcohol, Food, Exercise, Social marketing, Greenhouse gas emissions, CAC emissions, Policy assessment, Social Marketing
Current Research Projects:
Using the EPPM theory to predict effectiveness of occupational safety messages.
An international study of fruit and vegetable markets.
Why people choose the foods they do, taste, cost, convenience, culture and nutrional factors.
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