HomePartnersLegalContact


Personal Profile

Back to Search Results

Dr. Maureen Bourassa

Assistant Professor of Marketing
University of Saskatchewan
   
     
Expertise:    
Stakeholder engagement, Corporate social responsibility, Marketing, Respect, Stakeholder, Network, Elite interviewing, Survey, Experiment, Energy, Mining, Consumer packaged goods, Stakeholder engagement, Power, Respect, Emotion    
     
Current Research Projects:

Understanding factors for successful stakeholder engagement, and specifically understanding the roles of power, respect, and emotion in these processes.

Understanding the meaning and impact of respect in marketing relationships generally, and marketers relationships with their stakeholders specifically.
   
 
All information on this site is protected by ©1999-2009 Network for Business Sustainability