Our Vision
We envision a world where Canadian enterprises contribute to prosperous economies, healthy ecosystems and strong communities.
Our Mission
NBS enables business sustainability by fostering collaboration between research and practice.
Our Values
Evidenced-based Knowledge and Sound Theory
All NBS activities must be grounded in evidence and sound theory from academia and practice.
High Positive Impact
NBS ensures that each of its activities is designed and implemented for maximum positive impact on their target audience.
Canada-wide Emphasis
NBS is inclusive of and relevant to all parts of Canada by removing barriers to encourage exchange and collaboration, especially between French and English Canadians. We are based in Canada and understand Canadian values and issues.
Cross Industry and Sectoral Boundaries
NBS seeks to break down the silos within and among the academic, industry and government sectors by encouraging collaboration.
Business-focused
NBS is the first choice for businesses seeking knowledge on sustainability issues. Our origins in academia have informed our activities and provide valuable perspective on the unique challenges facing the business sector, enabling us to supply best practice methods that are specific to the sustainability context.
Practice Sustainability
NBS takes measures to ensure the sustainability of is own activities.
Our Objectives
1. Build community
We build relationships between researchers, managers, policy-makers and students.
2. Exchange knowledge
We bring academic and industry leaders together to spark new ideas about sustainable business practice. We ensure different people bring different perspectives.
3. Spur innovation
Collaboration will lead to more innovations.
Read our Strategic Plan (2009-2015) - short or full Version (both PDF)
What is Business Sustainability?
Business sustainability is often defined as managing the triple bottom line – a process by which firms manage their financial, social and environmental risks, obligations and opportunities.
These three impacts are sometimes referred to as profits, people and planet.We extend this definition to capture more than just accounting for environmental and social impacts. We believe that sustainable businesses are resilient and that they create economic value, healthy ecosystems and strong communities. Read more.