General NBS News
We’re pleased Joe Arvai’s second blog in his three-part series has been posted on the Guardian Sustainable Business Blog. Joe is the co-author of NBS’s… Read More
Joe Arvai is invited by the Guardian Sustainable Business blog to contribute a series on thinking fast and slow: how our minds make us behave sustainably.
“We’ve created a network of unlikely collaborators…” says Leadership Council member, Peter MacConnachie.
A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.