The voluntary actions taken by businesses to improve the social conditions of stakeholders, such as giving to charities or improving employee working conditions, are an ... Read More »
Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
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Many firms have undertaken proactive environmental initiatives in recent years – consider Wal-Mart’s efforts to increase energy conservation and more recently, their sustainable supply chain ... Read More »
What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that ... Read More »
Companies can improve their reputation and reduce the financial impact of negative publicity through strategic social investments. Three factors allow CSR to be leveraged for ... Read More »
Corporate Social Responsibility (CSR) can do more than just influence how consumers choose amongst products; it can influence their beliefs and attitudes. This study evaluates ... Read More »
How can managers prevent burnout in employees who don’t like their jobs? Show them how their work helps others. By shifting their attention outwards, employees ... Read More »
What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that ... Read More »
This report is designed to help executives and directors in community and public relations identify and develop a strong strategy for engaging with their community.
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