The following are the most popular Research Insights published in 2012: 1. Burned-Out Employees? Reduce Absenteeism with Workplace Interventions Michael Leiter shows weekly meetings and ... Read More »
Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
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Many firms have undertaken proactive environmental initiatives in recent years – consider Wal-Mart’s efforts to increase energy conservation and more recently, their sustainable supply chain ... Read More »