People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
Business Functions: Communications
Explore 2012’s most popular Thought Leader posts.
Employees get the warm fuzzies when they think their companies use CSR altruistically, but for managers, it’s really about the numbers.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
Firms planning to engage in CSR activities to interest stakeholders must decide which activities to announce – and which to keep quiet.
What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that… Read More
Discover how investing in CSR insures your firm by protecting your reputation and reducing financial impact of negative press.