Communicating your firm’s CSR activities may bolster stakeholder engagement and drive consumer support.
Business Functions: Communications
How can managers prevent burnout in employees who don’t like their jobs? Show them how their work helps others.
What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that… Read More
Community engagement can offer firms and communities vital benefits. This research identifies what we know about how to achieve them.
Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.
Firm financial performance as a result of CSR activities can be difficult to measure: its value may lie in intangible assets like employee engagement.