Companies that integrate sustainability into core business strategy financially outperform firms that don’t. Five key traits drive these benefits.
Business Functions: Finance
Firms that take tangible action to improve sustainability generate greater investor interest than companies that simply set targets.
Your firm can’t buy its way out of a soured reputation with philanthropy alone, but building a culture of good corporate citizenship might do the trick.
Through a survey of Spain’s 500 largest firms, researchers pinpoint three approaches to CSR to ensure it creates value for the company.
Firms with troubled CSR reputations suffer lower stock prices in a scandal than CSR-strong companies that properly disclose their misdemeanours.
“Ecopreneurs” who prioritize forward-thinking goal setting may be the new leaders of entrepreneurship – and key to long-term corporate sustainability.
Good CSR and a strong corporate moral compass can drive financial performance through better employee engagement and commitment to your firm.
CSR and profit are difficult to link. Firms are better off focusing on overall good management than striving for index listings and third-party ratings.
Being added to – or removed from – a social index as a reflection of corporate behaviour can impact stakeholder relationships and your stock price.