Want to start 2014 with a win? Make better business decisions immediately with our list of the 10 most popular research findings of the past year.
Business Functions: Marketing
Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.
The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program’s success.
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint.
Specific strategies for teaching sustainability in marketing classes, shared by award-winning instructors from around the world.