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Strategic CSR Can Create Competitive Advantage for Small Firms

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Customers increasingly want to deal with socially and environmentally conscious businesses. This presents opportunities for small- and medium-sized enterprise (SME) owners to develop new areas of competitive advantage. Capitalizing on sustainability opportunities can lead to longevity, but requires managers who can integrate a sustainable development framework into their company’s strategy.

Voluntary Sustainability Codes Can Help SMEs Go Green

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Some small- and medium-sized enterprises (SMEs) have been climbing onboard the sustainability bandwagon due to increasing stakeholder pressures. In the case of U.S. wineries, concerns around endangered species preservation and agricultural chemical use contributed to the development of a voluntary sustainability code by the industry’s largest trade association, the Wine Institute.