• http://www.naturalmediaexperts.com Jim Bowes

    One of the things I like best is that the process also helps you improve your business. For entrepreneurs who may not have MBAs advice/templates for creating manuals and guides for employees is something that helps the business in ways the founders did not know. It provides positive encouragement not finger pointing. The process in itself can provide insight itself. And what a great opportunity for authentic story telling as your company progresses on its journey.
    certification is a goal but the beauty of B Lab is that they are promoting good business first, certification (the earning model) second or third which in my eyes shows they are practing the very principles they are promoting.
    My guess is that B thinking will become a standard part of how companies will start-up as the fundamentals are just sound business practices.