About the Report
- This systematic review synthesizes 30 years of research on whether consumers are willing to reward firms for their positive sustainability actions either by changing their behaviour or by paying a price premium.
- Provides a helpful model that illustrates the factors that influence consumers as they consider socially conscious consumerism.
- Provides useful tips on how managers can close the attitude-intention-behaviour gap with consumers.
Who Should Read the Report
Managers and Senior Decision-makers in Marketing, Strategy and Finance.