Engage Your Community Stakeholders


When businesses work with the communities around them, both sides benefit. Good relationships with community stakeholders, such as neighborhoods and community development groups, can improve businesses’ decision-making, legitimacy and competitiveness.

This practical, hands-on guide takes business owners and managers through the steps necessary to engage effectively with community stakeholders. With useful information and a series of exercises, the guide addresses four critical steps:

  • Getting to know the community
  • Choosing the engagement strategy
  • Planning the engagement process
  • Making community engagement permanent

These actions will let firms understand and respond to the community, with benefits for reputation, operations and even strategy.