Engage Your Community Stakeholders

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When businesses work with the communities around them, both sides benefit. Good relationships with community stakeholders, such as neighborhoods and community development groups, can improve businesses’ decision-making, legitimacy and competitiveness.

This practical, hands-on guide takes business owners and managers through the steps necessary to engage effectively with community stakeholders. With useful information and a series of exercises, the guide addresses four critical steps:

  • Getting to know the community
  • Choosing the engagement strategy
  • Planning the engagement process
  • Making community engagement permanent

These actions will let firms understand and respond to the community, with benefits for reputation, operations and even strategy.