• Grant Ricketts

    I agree that businesses in general are missing two key factors about sustainability. One, that it is a change management challenge. And, two, that opportunity for greater employee engagement in sustainability initiatives (per the NBS article resourced from Cantor, et. al.) is a primary means to scale participation and results. Also, that training, which address the cognitive stage of change, it one of the important first steps. Addressing the ‘middle’ of organizations is also the theme in this article,

    “Why sustainability pros must attack from the middle” http://bit.ly/OYTxD8