About the Report
Companies can change people’s behaviour to benefit society and the environment. Such social innovation fosters goodwill among employees, customers and community members. It can also create new industries and open up new markets.
Many examples exist of business’s positive social impact, and how social responsibility improves the bottom line. This review by Dr. Ute Stephan, Dr. Malcolm Patterson and Ciara Kelly, all at the University of Sheffield at the time of the review, identifies how business can help change people’s behaviours and thus improve society.
This systematic review of 123 applied and academic studies from 1992 to 2012, contains the most comprehensive and credible evidence to date on business-driven social change. It reveals the three conditions necessary for changing people's behaviour, and provides 19 mechanisms companies can use to drive positive behaviour change.
Who Should Read the Report
Directors of philanthropy, community relations, corporate citizenship and corporate social responsibility (CSR).