About the Report
This report is designed to help executives and directors in community and public relations identify and develop a strong strategy for engaging with their community. It presents a useful guide for identifying your stakeholders and planning how and why to engage them.
The report is an extension of the Network for Business Sustainability's systematic review of the body of research on stakeholder engagement. Synthesizing data from more than 200 studies, the review presents the most comprehensive compilation of high-quality knowledge on this topic to date.
Who Should Read the Report
Executives and directors of community relations, public relations and strategic partnerships.