Faculty members from across the globe came together in summer 2013 for an interactive webinar on teaching sustainability in business strategy. The webinar began with presentations from three award-winning instructors: Mike Valente (York University), Marie-France Turcotte (University of Quebec at Montreal) and Ted London (University of Michigan). (Biosketches are below.) They described specific techniques they’ve used: e.g. student assignments, cases and other approaches. Participants then asked questions and shared their own strategies for teaching sustainability.


Webinar PowerPoint (Mike Valente and Marie-France Turcotte)

Resources Mentioned by Speakers and Participants

From Mike Valente:

From Marie-France Turcotte:

From Ted London:

From Carol Seagle:

From Oliver Laasch:

From Organizations and Natural Environment Division of AOM:

Join the Conversation!

Use the comments section at the bottom of the page to share your thoughts, suggestions or teaching resources.

Other Webinars in the Series

Additional webinars focused on teaching sustainability in other disciplines:

Marketing: View webinar video and materials

Finance/Accounting: View webinar video and materials

Operations: View webinar video and materials

Webinar Guest Speakers

Mike-ValenteMike Valente, York University

Mike is particularly interested in the typology of organizational responses to complex social, ecological, and economic issues, including those responses that represent a paradigmatic difference from mainstream business models.

Teaching: He has won multiple awards for teaching excellence, from University of Western Ontario, University of Victoria, and York University.

Marie-France-WebMarie-France Turcotte, University of Quebec at Montreal (UQAM)

Marie-France’s academic work has focused on multistakeholder collaborations, corporate social and environmental responsibility, soft regulation mechanisms, and businesses’ relations with social movements.

Teaching: She has taught extensively on the role of sustainability in business, including such courses as “Environmental Management in Organizations”, “Sustainable Development and Management” and “Interdisciplinary Perspectives of Environmental Problems”.

ted london Ted London, University of Michigan

London focuses his research on designing enterprise strategies and poverty-alleviation approaches for low-income markets, developing capabilities for new market entry, building cross-sector collaborations, and assessing the poverty-reduction outcomes of business ventures.

Teaching: He won the 2011 Page Prize for Sustainability Issues in Business Curricula for his course, "Business Strategies for the Base of the Pyramid."

  • Carol Seagle

    Time ran out so I didn’t have the chance to share this case which is published on Michigan’s Global Lens: “Procter & Gamble’s PUR Purifier of
    Water: How Global Corporate Philanthropy
    Builds Shareholder Value” by C. Seagle and L. Jones-Christensen. Global
    Lens. Case# 1-429-201. 2011.

    It addresses BoP strategy and building and measuring value. There is an accompanying teaching note P&G CSDW and you can order a demonstration teaching kit about the P&G PUR purifier of water product so your students can have the powerful expereince of seeing this live: There are also great videos and a blog from CSDW that you can use to bring your class to life.

    Carol Seagle
    Director Center for Sustainable Enterprise, UNC Kenan-Flagler Business School