Faculty members from across the globe came together in summer 2013 for an interactive webinar on teaching sustainability in business strategy. The webinar began with presentations from three award-winning instructors: Mike Valente (York University), Marie-France Turcotte (University of Quebec at Montreal) and Ted London (University of Michigan). (Biosketches are below.) They described specific techniques they’ve used: e.g. student assignments, cases and other approaches. Participants then asked questions and shared their own strategies for teaching sustainability.
Webinar PowerPoint (Mike Valente and Marie-France Turcotte)
Resources Mentioned by Speakers and Participants
From Mike Valente:
- Patagonia (case study)
From Marie-France Turcotte:
From Ted London:
- GlobaLens materials related to the Base of the Pyramid
- GlobaLens materials authored by Ted London
- Base of the Pyramid Teaching Module authored by Ted London
From Carol Seagle:
- Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value (see comment section below for detail).
From Oliver Laasch:
- United Nations Principles for Responsible Management Education (PRME) textbook; chapter on strategy . Contact Oliver Laasch for chapters.
From Organizations and Natural Environment Division of AOM:
- ONE Teaching Resources (syllabi, cases, multimedia, assignment ideas)
Join the Conversation!
Use the comments section at the bottom of the page to share your thoughts, suggestions or teaching resources.
Other Webinars in the Series
Additional webinars focused on teaching sustainability in other disciplines:
Marketing: View webinar video and materials
Finance/Accounting: View webinar video and materials
Operations: View webinar video and materials
Webinar Guest Speakers
Mike is particularly interested in the typology of organizational responses to complex social, ecological, and economic issues, including those responses that represent a paradigmatic difference from mainstream business models.
Teaching: He has won multiple awards for teaching excellence, from University of Western Ontario, University of Victoria, and York University.
Marie-France’s academic work has focused on multistakeholder collaborations, corporate social and environmental responsibility, soft regulation mechanisms, and businesses’ relations with social movements.
Teaching: She has taught extensively on the role of sustainability in business, including such courses as “Environmental Management in Organizations”, “Sustainable Development and Management” and “Interdisciplinary Perspectives of Environmental Problems”.
Ted London, University of Michigan
London focuses his research on designing enterprise strategies and poverty-alleviation approaches for low-income markets, developing capabilities for new market entry, building cross-sector collaborations, and assessing the poverty-reduction outcomes of business ventures.
Teaching: He won the 2011 Page Prize for Sustainability Issues in Business Curricula for his course, "Business Strategies for the Base of the Pyramid."