Data on the connection between sustainable business practices and financial performance is maturing rapidly in two ways.
Author: John Peloza
Correlation of high sustainability with higher financial performance is not new. What is new? Researchers have uncovered cultural markers for the link.
Consumers expect firms to address environmental issues. In response, firms are developing environmentally friendly products and instituting policies that encourage green consumption. These initiatives include everything… Read More
Research shows sustainability’s ‘warm glow’ wanes in tough economic times. How can managers respond to these changes in consumer behaviour?
Building a business case on good stakeholder relations isn’t a straightforward exercise. Managers must recognize misalignment of perception with reality.