Our primers provide plain-language overviews of particular topics, including explanations of key terms and issues. Written by leading researchers to help sustainability managers educate colleagues, customers and senior leaders, these two-page briefs provide an introduction to sustainability topics. NBS primers also serve as teaching resources for management professors.
The primer will help show executives why adaptation to climate change should be on their radar. It will also address the risks and opportunities their business will face as well as the barriers and drivers to adaptation.
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Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
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Management professor Dr. Marie-France Turcotte introduces the fundamentals of stakeholder engagement, including: key terms and issues; steps for implementing your strategy; and additional reading and resources.
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Written by Dr. Stephen Hill, an assistant professor of Environmental & Resource Studies, the Primer is designed for professionals with limited experience in CSR.
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Written by Dr. John Peloza, an assistant professor of marketing, the Primer is designed for profesionals with limited experience in CSR.
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Written by Dr. Tima Bansal, a professor of strategic management, the Primer is designed for professionals with limited experience in CSR.
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