This primer explains why business leaders should be thinking about climate change and its impact on their companies. It addresses the risks and opportunities their business will face as well as the barriers and drivers to adaptation.
Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
Management professor Dr. Marie-France Turcotte introduces the fundamentals of stakeholder engagement, including: key terms and issues; steps for implementing your strategy; and additional reading and resources.
Written by Dr. Stephen Hill, an assistant professor of Environmental & Resource Studies, the Primer is designed for professionals with limited experience in CSR.
Written by Dr. John Peloza, an assistant professor of marketing, the Primer is designed for professionals with limited experience in CSR.
Written by Dr. Tima Bansal, a professor of strategic management, the Primer is designed for professionals with limited experience in CSR.