A study by Erin M. Reid and Michael W. Toffel suggests the challenges activists and governments mount against one firm can inspire industry-wide change.
Publications: Research Insights
A good CSR strategy acts as a buffer for depreciating share prices during market turmoil.
The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.
Managers can learn from different strategies when considering how to deal with climate change in their business.
Firm financial performance as a result of CSR activities can be difficult to measure: its value may lie in intangible assets like employee engagement.