Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
Publications: Research Insights
People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Use the following eight strategies to design products and services that are more environmentally and socially responsible.
A study of 36 publicly-traded utilities reveals buying emissions permits is more profitable for companies than reducing their greenhouse gas emissions.
Companies that consistently treat customers, employees, and other stakeholder groups well perform better financially than those that play favourites.
Studies show being a good employer fosters productivity in your workforce – and drives performance.
Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?
Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong.
Leasing can be a route to sustainability – or to greenwashing. This research suggests when to lease, buy, and retire products.