Publications: Research Insights
Your firm can’t buy its way out of a soured reputation with philanthropy alone, but building a culture of good corporate citizenship might do the trick.
Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection.”
Overzealous employees passionate about company success may act unethically to protect firm. Learn to spot unethical behaviour — and nip it in the bud.
Through a survey of Spain’s 500 largest firms, researchers pinpoint three approaches to CSR to ensure it creates value for the company.
Firms with troubled CSR reputations suffer lower stock prices in a scandal than CSR-strong companies that properly disclose their misdemeanours.
Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.