Journals: Journal of Consumer Research

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts Carlos J. Torelli, Alokparna Basu Monga, Andrew M. Kaikati

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers Nailya Ordabayeva and Pierre Chandon
When Your World Must Be Defended: Choosing Products to Justify the System Keisha M. Cutright, Eugenia C. Wu, Jillian C. Banfield, Aaron C. Kay and Gavan J. Fitzsimons
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions Allison R. Johnson, Maggie Matear and Matthew Thomson
How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan
Safety First? The Role of Emotion in Safety Product Betrayal Aversion Andrew D. Gershoff and Jonathan J. Koehler

How Mainstream Consumers Think about Consumer Rights and Responsibilities Paul C. Henry Abstract