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John Peloza, marketing professor at Florida State University and NBS Editor for Valuing Sustainability, discusses how research on the business case for sustainability has evolved ... Read More »
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Industry members of NBS want to know what research has to say about: What are the best metrics for determining social impact, and how can ... Read More »
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In a 2009 Journal of Management article, I reviewed the literature examining the link between corporate social responsibility and corporate financial performance. I observed the ... Read More »
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Consumers expect firms to address environmental issues. In response, firms are developing environmentally friendly products and instituting policies that encourage green consumption. These initiatives include ... Read More »
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Companies have good reasons to make decisions benefitting the environment or society. For one, the majority of the research says such initiatives pay off. But ... Read More »
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Many managers consider sustainability investments—including everything from pollution reductions to donations to charity—discretionary. In times of economic prosperity, it’s easy for managers to justify such ... Read More »
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Come January, many people strive to better themselves. But what self-improvements can companies undertake? Below we describe five hurdles your organization might face in its ... Read More »
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One of the key ways sustainability is expected to boost financial performance is through enhanced relationships with stakeholders. A recent survey by BCG and the ... Read More »