Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.

“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”

- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS


Socially Conscious Consumerism

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Download(s): Systematic Review

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

Socially Conscious Consumerism

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Download(s): Executive Report

This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.

Fashion Foes Form Alliance to Detox Manufacturing Process

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For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Better Late! Than Never

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Great minds think alike. Right? Though seemingly exclusive, business strategies and social initiatives often emerge from a combined process. This crucial understanding helped form Late!, first… Read More

Good is the New Black

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“Luxury is in each detail.” The words of Hubert de Givenchy, fashion designer and founder of the House of Givenchy, ring true. In fashion, details… Read More

Big Picture B Corps

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The consequences of irresponsible industry – waste, inequality and pollution – can be harsh realities, but they are not unique to a specific region or… Read More

B Corps: To “B” or not to “B”

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The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.

The 7 Sustainability Opportunities for Canadian Business in 2015

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Download(s): 2015 Canadian Opportunities Report

Canadian businesses play a critical role in building resilient economies and communities. This report highlights opportunities for business to take decisive action towards positive change…. Read More

Sustainability in 140 Characters?

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Corporate stewardship was in vogue in the 80s and 90s. Companies strived to be seen as protectors of environmental and social good. But stewardship can… Read More

Opportunity out of Calamity: A Glass Half-Full Approach to Food Waste Reduction

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Download(s): Addressing Food Waste In Canada

What is food waste? A study points out that there is no clear definition of food waste in Canada. And no way to objectively, effectively measure its impact.

Damaged Goods

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“When in doubt, throw it out” has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?

An Effective Strategy for Encouraging Conservation Behaviour

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Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.

Make the Case for Business Sustainability

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NBS makes leading research on business sustainability publicly available to professionals. This latest portal makes things even easier.

Three Tips for Profiting from CSR Activities

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If your firm is struggling to justify its sustainable activities, you’d better keep at least one aspect in good standing: your behaviour.


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