Systematic Review: Consumerism
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This systematic review synthesizes the entire body of research on socially conscious consumerism.
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Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
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This systematic review synthesizes the entire body of research on socially conscious consumerism.
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Executive Report: Consumerism
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This report contains a model for socially conscious consumerism and provides useful tips on how managers can close the attitude-intention-behaviour gap with consumers.
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Are Luxury and CSR Compatible?
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A McKinsey survey showed that 76 percent of executives believe corporate social responsibility is critical to long-term share price and 55 percent report that it ... Read More »
Hybrid Owners More Willing to Purchase Again
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Many companies have seized the opportunity to develop more environmentally friendly products in hope of attracting environmentally conscious consumers. Yet despite the significant increase in ... Read More »
Three Factors that Drive Consumption of Responsible Products
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As few as 20 percent of consumers base their purchasing decisions on a company’s corporate social responsibility (CSR). So when do consumers value CSR? Magdalena ... Read More »
How to Create and Leverage a Responsible Corporate Image
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What do Tylenol, Exxon and Johnson & Johnson have in common? The Tylenol fiasco, the Exxon Valedez spill and Johnson & Johnson’s enduring positive reputation ... Read More »
Understand When “Green” Means Premium — and When it Requires a Discount
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There is growing awareness of the impact of product use — and disposal — on the natural environment. As a result, consumers are demanding products ... Read More »
When Do Consumers Say “No” to Green?
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Many companies market ethical or green products hoping socially conscious consumers will pay more for them, or that sustainability attributes will give their product an ... Read More »
Primer: Consumerism
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Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
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When Consumers Will Spend More to Get Less
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One of the most successful green products, the Toyota Prius, is not luxurious. Yet people buy it — at a price well above non-green cars ... Read More »
Returns on CSR Require Quality and Innovation
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This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative depending on a ... Read More »
Summary Report: Forum on Socially Conscious Consumerism
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A summary of the key take-aways from the forum on consumerism, which brought together 55 representatives from business, government and academia.
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To Win Customers, Ensure Your CSR Fits Your Image
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This research examines the influence on consumers of the fit, motivation and timing of corporate social responsibility (CSR) initiatives. The authors used familiar companies, including ... Read More »
Attract Green Consumers by Showing They Make a Difference
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This study identifies which consumers are willing to pay more for green products and which market strategies attract them. Three-quarters of consumers are undecided as ... Read More »
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