Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.

“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”

- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS

The Latest From the Socially Conscious Consumerism Blog

Socially Conscious Consumerism Blog

Systematic Review: Socially Conscious Consumerism

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Download(s): Systematic Review

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

Executive Report: Socially Conscious Consumerism

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Download(s): Executive Report

This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.

How to Design Eco-Labels to Influence Consumers

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Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.

Fashion Foes Form Alliance to Detox Manufacturing Process

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For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

How to Introduce a Green Product

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Socially responsible branding can humanize companies. It has a leg up on conventional positioning strategies. So where do green products fit in this?

Better Late! Than Never

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Late! operates just like any other business; the difference is that all profits are devoted entirely to social projects.

Good is the New Black

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Animaná connects those at the start of the value chain—artisans, weavers, small-scale farmers—to those to those at the end—designers, companies, consumers.

Big Picture B Corps

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The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact.

B Corps: To “B” or not to “B”

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The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.

Recognizing Potential: The 7 Sustainability Opportunities for Canadian Business in 2015

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Download(s): 2015 Opportunities Report

This report signals a shift in our perception of the role sustainability plays in Canadian business.

Sustainability in 140 Characters?

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Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.

$27 Billion in Food is Wasted in Canada

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Turn food waste into a multi-billion dollar opportunity.

Damaged Goods

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“When in doubt, throw it out” has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?

An Effective Strategy for Encouraging Conservation Behaviour

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Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.


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