Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The following are the most popular Research Insights published in 2012: 1. Burned-Out Employees? Reduce Absenteeism with Workplace Interventions Michael Leiter shows weekly meetings and ... Read More »
Many companies have seized the opportunity to develop more environmentally friendly products in hope of attracting environmentally conscious consumers. Yet despite the significant increase in ... Read More »
Dr. Remi Trudel is an Assistant Professor in marketing at Boston University School of Management. His research focuses on consumer judgment and decision making around social issues.