Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The Latest From the Socially Conscious Consumerism Blog
This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.
This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.
This report points to critical sustainability issues, providing signposts to best practices and knowledge, to enable long-term success of Canadian business.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
Marketers can more effectively promote sustainable decision-making by telling their audiences about the sustainable actions of others.
Want to start 2014 with a win? Make better business decisions immediately with our list of the 10 most popular research findings of the past year.
Ethical luxury cannot be branded in a fiscal quarter.
Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.
Firms in developed economies should watch for systems-changing innovations happening elsewhere.
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.