Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The Latest From the Socially Conscious Consumerism Blog
This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.
This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?
Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong.
Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.
From green logistics to employee ethics, NBS present 2012’s most popular Research Insights.
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
Explore 2012’s most popular Thought Leader posts.
Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.
Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.