Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.

“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”

- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS

The Latest From the Socially Conscious Consumerism Blog

Socially Conscious Consumerism Blog

Systematic Review: Socially Conscious Consumerism


Download(s): Systematic Review

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

Executive Report: Socially Conscious Consumerism


Download(s): Executive Report

This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.

Sustainable Marketing vs. Hard-Wired Human Behaviour


Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.

Successful Marketers Make Buyers Feel Good, Not Guilty


People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

The Winning Formula behind Pink-Ribbon Toilet Paper


Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?

10 Costly Mistakes of CSR Reporting


CSR reporting has become the norm for any company committed to responsible business practice. But, when done incorrectly, reporting can do more harm than good…. Read More

CSR Provides “Reputation Insurance” when Products Fail


Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong.

Why Spending CSR Budget to Target Customers Is a Mistake


Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Top 10 CSR Research Findings of 2012


From green logistics to employee ethics, NBS present 2012’s most popular Research Insights.

3 CSR Behaviours Affect Responsible Consumption


People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Top 5 Insights from CSR Thought Leaders


Explore 2012’s most popular Thought Leader posts.

How Eco-Consumers Undermine Green Products


Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Fair Products Drive Profits for TeamBank


Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Do Strong Words Spur Green Consumer Action?


Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

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