Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The Latest From the Socially Conscious Consumerism Blog
This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.
This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.
Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
When status is important, we may buy green products with inferior attributes—especially when they cost more.
Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.
The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how.
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.