Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.

“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”

- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS

The Latest From the Socially Conscious Consumerism Blog

Socially Conscious Consumerism Blog

Systematic Review: Socially Conscious Consumerism

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Download(s): Systematic Review

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

Executive Report: Socially Conscious Consumerism

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Download(s): Executive Report

This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.

Are Luxury and CSR Compatible?

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Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection.”

Hybrid Owners More Willing to Purchase Again

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Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Three Factors that Drive Consumption of Responsible Products

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Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

How to Create and Leverage a Responsible Corporate Image

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A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

When “Green” Means Premium—and When it Requires a Discount

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When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

When Do Consumers Say “No” to Green?

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Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Primer: Consumerism

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This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.

When Consumers Will Spend More to Get Less

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When status is important, we may buy green products with inferior attributes—especially when they cost more.

Returns on CSR Require Quality and Innovation

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Download(s): ...

This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative depending on a… Read More

Summary Report: Forum on Socially Conscious Consumerism

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Download(s): Summary Report

Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.

To Win Customers, Ensure Your CSR Fits Your Image

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The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.

Attract Green Consumers by Showing They Make a Difference

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While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how.


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