Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.

“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”

- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS

The Latest From the Socially Conscious Consumerism Blog

Socially Conscious Consumerism Blog

Systematic Review: Socially Conscious Consumerism

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Download(s): Systematic Review

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

Executive Report: Socially Conscious Consumerism

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Download(s): Executive Report

This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.

Marketing to “Green” Consumers Over 50

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When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.

Market Green Products to Fulfill Consumers’ Needs

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As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.

The Marketing Effects and Limits of CSR

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How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of “bounded goodness.”

How to Balance Marketing and Sustainability

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Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.

Function Trumps Ethics in Consumers’ Minds

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Social product features such as labour practices can affect a person’s buying intentions, but most people will not trade off on functionality.

Consumers Won’t Trade Functionality for Sustainability

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Consumers will pay a 10% premium for sustainability, and demand a greater discount for “unsustainability,” but they won’t trade off functionality.

Consumers Reward Companies for Ethical Production

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Consumers will pay more for ethically produced goods, but they’ll “punish” a company for unethical practices by more than they will reward ethical ones.

Social Pressure Encourages Consumers To Conserve

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Companies can successfully market environmental programs by describing how others in a similar situation participate and how doing so helps the environment.

Four Factors Influence Consumers’ Purchase of Green Products

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The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.


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