Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The Latest From the Socially Conscious Consumerism Blog
This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.
This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.
How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of “bounded goodness.”
Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
Social product features such as labour practices can affect a person’s buying intentions, but most people will not trade off on functionality.
Consumers will pay a 10% premium for sustainability, and demand a greater discount for “unsustainability,” but they won’t trade off functionality.
Consumers will pay more for ethically produced goods, but they’ll “punish” a company for unethical practices by more than they will reward ethical ones.
Companies can successfully market environmental programs by describing how others in a similar situation participate and how doing so helps the environment.
The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.