Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Topic: Socially Conscious Consumerism
Understanding socially conscious consumerism means understanding the relationship between marketers and consumers. Some marketers have collectively created a culture of materialism through planned obsolescence and consumer dissatisfaction. But there is a growing realization that such behaviour is no longer sustainable. Other businesses have been highly innovative, developing and launching more sustainable products and services. Learn more about the supply and demand side of socially conscious consumerism.
“The Socially Conscious Consumerism report helped inform our green marketing practices and our green governance. We’re using it to evaluate which green programs to actively promote – and how.”
- Andrew Wilczyski, Manager, Corporate Social responsibility, TELUS
The Latest From the Socially Conscious Consumerism Blog
This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.
This executive report summarizes 30 years’ research on socially conscious consumerism, and will help businesses understand customer behaviour.
Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.
For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Socially responsible branding can humanize companies. It has a leg up on conventional positioning strategies. So where do green products fit in this?
Late! operates just like any other business; the difference is that all profits are devoted entirely to social projects.
Animaná connects those at the start of the value chain—artisans, weavers, small-scale farmers—to those to those at the end—designers, companies, consumers.
The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact.
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
This report signals a shift in our perception of the role sustainability plays in Canadian business.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.
Turn food waste into a multi-billion dollar opportunity.
“When in doubt, throw it out” has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?
Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.