How do you identify your stakeholders and then plan to engage them?

Successful community engagement involves complex decisions on who to engage with, how, and with what likely result. Based on an analysis of more than 200 academic and practitioner sources, here we suggest some ways of thinking about the “who”, “how” and “why” of community engagement.

The Latest From the Engagement Blog

Engagement Blog

Systematic Review: Engaging the Community

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Community engagement can offer firms and communities vital benefits. This research identifies what we know about how to achieve them.

Executive Briefing: Engaging the Community

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Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.

Engage Your Community Stakeholders: An Introductory Guide for Businesses

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A systematic approach to stakeholder engagement, like the one outlined in this guide, can bring genuine business benefits.

Collaborative Community Development: A Guide for Managers

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Apply collaborative community development to boost the social legitimacy of your firm and drive regional sustainability in communities where you operate.

When Are Environmental Certifications Bad for Business?

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Managers and executives from all industries are now considering whether environmental certifications are right for their business given that many companies believe customers will pay… Read More

Summary Report: Forum on Engaging the Community

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This report summarizes key lessons from NBS’s community engagement forum, which brought together representatives from business, government, and academia.

Stakeholder Relations Sustain Positive Financial Performance

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How can companies extend periods of exceptional financial performance and end those of substandard performance? This study found that good stakeholder relations were a key… Read More

3 Key Stakeholder Groups Shape Environmental Performance

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Community stakeholders have substantial control over corporate resources and decisions companies make about the environment. Three groups often drive improvements in firm environmental performance: those… Read More

Primer: Stakeholder Engagement

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Dr. Turcotte introduces fundamentals of stakeholder engagement, including key terms, issues, steps to implement strategy, and further resources.

Good Stakeholder Relations Help Firms Stay on Top Longer

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How can companies extend periods of exceptional financial performance and end those of substandard performance? This study found that good stakeholder relations were a key… Read More

Improve Your Sustainability Programs Through Organizational Learning

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How can sustainability knowledge be diffused among colleagues and employees? A number of factors facilitate organizational learning, and the results of the learning processes. By… Read More

Work with NGOs to Shape Global Regulations

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This paper examines how interactions among governments, businesses and NGOs in and around UN conferences serve to establish global regulations, such as those restricting toxic… Read More

How to Avoid Conflict with Local Communities

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To limit their conflicts with local communities, managers of multinational corporations (MNCs) must consider three interrelated factors: power inequality, perception gaps and cultural context. When… Read More

Attitudes Towards Learning Affect Partner Collaborations

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This paper examines how attitudes towards learning in the context of inter-organizational collaboration affect how partners interact. The findings suggest attitudes towards mutual learning are… Read More

Managing for Stakeholders Can Pay Off in the Long-term

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The authors apply a stakeholder management lens to the recurring question: why do some firms have higher financial performance than others? Researchers examine how a… Read More

Managers Can Take Action to Strengthen Partnerships as They Evolve

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This study investigates the processes underlying how business and nonprofit partnerships form. The authors identify the challenges faced by managers at each stage of partnership… Read More


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