How do you identify your stakeholders and then plan to engage them?

Successful community engagement involves complex decisions on who to engage with, how, and with what likely result. Based on an analysis of more than 200 academic and practitioner sources, here we suggest some ways of thinking about the “who”, “how” and “why” of community engagement.

The Latest From the Engagement Blog

Engagement Blog

Systematic Review: Engaging the Community

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Community engagement can offer firms and communities vital benefits. This research identifies what we know about how to achieve them.

Executive Briefing: Engaging the Community

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Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.

Engage Your Community Stakeholders: An Introductory Guide for Businesses

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A systematic approach to stakeholder engagement, like the one outlined in this guide, can bring genuine business benefits.

Collaborative Community Development: A Guide for Managers

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Apply collaborative community development to boost the social legitimacy of your firm and drive regional sustainability in communities where you operate.

With Stakeholder Trust Comes Product Acceptance and Shared Solutions

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This study answers two questions: 1) How do firms manage stakeholders to improve their market performance? 2) What competitive benefits can firms obtain by managing… Read More

Successful Partnerships Share Interests, Values, Trust

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This paper highlights how managers form effective partnerships between business, government and non-profits to address social issues. Successful partnerships create a shared vision by focusing… Read More

How to Successfully Approach Community Engagement

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While most organizations approach community engagement in a ‘transactional’ way, the greatest value and competitive advantage is derived from more relational forms of engagement, which… Read More

Develop Routines with Stakeholders to Drive Environmental Performance

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Good routines help companies ensure stakeholder cooperation. This cooperation is essential for developing capabilities to improve environmental performance. Companies can create effective routines by allowing… Read More


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