How can companies help change people's behaviour in order to benefit society?
Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthropy, employee volunteerism and NGO (non-government organization) partnerships, companies are helping society get active, eat healthy foods, dispose of products properly, use less energy and generally live more sustainable lives.
This new report reveals the three conditions necessary for changing people's behaviour that create benefits for society. The report also includes 19 mechanisms companies can use to motivate people to change and to create the capabilities and opportunities for change.
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Dr. Marie-France Turcotte is a professor at UQAM and directs the French pole of NBS. Her research focuses on multi-stakeholder initiatives, corporate campaigns and shareholder activism and sustainability standards.