How can companies help change people's behaviour in order to benefit society?

Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthropy, employee volunteerism and NGO (non-government organization) partnerships, companies are helping society get active, eat healthy foods, dispose of products properly, use less energy and generally live more sustainable lives.

This new report reveals the three conditions necessary for changing people's behaviour that create benefits for society. The report also includes 19 mechanisms companies can use to motivate people to change and to create the capabilities and opportunities for change.


Systematic Review: Business-Driven Social Change

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Download(s): Systematic Review

Companies can change people’s behaviour to benefit society and the environment, foster goodwill, and create new market opportunities.

Executive Report: Driving Social Change

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Download(s): Executive Report ...

Based on 20 years of research, this report on social change answers the question, “How can companies help change people’s behaviour to benefit society?”

Fashion Foes Form Alliance to Detox Manufacturing Process

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For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Better Late! Than Never

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Late! operates just like any other business; the difference is that all profits are devoted entirely to social projects.

Pay It Forward

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With Lumni, investors participate in professional and academic advancement students. The goal is to reduce the student’s risk while attracting investors.

Good is the New Black

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Animaná connects those at the start of the value chain—artisans, weavers, small-scale farmers—to those to those at the end—designers, companies, consumers.

B Corps: To “B” or not to “B”

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The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.

Transnet’s Mapping of Stakeholder Relationships

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“Stakeholder engagement tends to be managed in companies in terms of ‘how is reputation trending, what is the customer survey saying about delivering a service?’ but… Read More

Chilean Business Sustainability Challenges 2015

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Download(s): 2015 Chilean Challenges Report

As Chile’s economy progresses, the need to address pressing sustainability issues becomes greater. Our economy largely depends on the exploitation of natural resources. History says… Read More

Sustainability in 140 Characters?

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Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.

Industry Lessons on Food Waste: Sell Ugly Carrots (and Four More Tactics)

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Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.

Money Motivates Behaviour Change

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Companies can change people’s behaviours in order to benefit society and the environment – it’s just a matter of knowing how to do it. NBS’s… Read More

NBS’s Working Session on Civic Dialogue

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Civic dialogue was identified by the NBS Leadership Council as an important pathway to sustainability (see 2013 Challenges Report). NBS, working with researcher Dr. Tom Webler, is developing resources… Read More

How Does Philanthropy Pay?

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How Does Philanthropy Pay? Companies in retail and financial services saw increases of $6 in sales for every $1 donated through corporate charity. How Does My Company… Read More


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