How can companies help change people's behaviour in order to benefit society?

Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthropy, employee volunteerism and NGO (non-government organization) partnerships, companies are helping society get active, eat healthy foods, dispose of products properly, use less energy and generally live more sustainable lives.

This new report reveals the three conditions necessary for changing people's behaviour that create benefits for society. The report also includes 19 mechanisms companies can use to motivate people to change and to create the capabilities and opportunities for change.


Systematic Review: Business-Driven Social Change

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Download(s): Systematic Review

Companies can change people’s behaviour to benefit society and the environment, foster goodwill, and create new market opportunities.

Executive Report: Driving Social Change

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Download(s): Executive Report ...

Based on 20 years of research, this report on social change answers the question, “How can companies help change people’s behaviour to benefit society?”

Fashion Foes Form Alliance to Detox Manufacturing Process

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For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Better Late! Than Never

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Great minds think alike. Right? Though seemingly exclusive, business strategies and social initiatives often emerge from a combined process. This crucial understanding helped form Late!, first… Read More

Pay It Forward

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Burdened by unsustainable business models of the past, future leaders and entrepreneurs will need to re-invent what it means to succeed. That can’t happen, however,… Read More

Good is the New Black

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“Luxury is in each detail.” The words of Hubert de Givenchy, fashion designer and founder of the House of Givenchy, ring true. In fashion, details… Read More

B Corps: To “B” or not to “B”

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The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.

Transnet’s Mapping of Stakeholder Relationships

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“Stakeholder engagement tends to be managed in companies in terms of ‘how is reputation trending, what is the customer survey saying about delivering a service?’ but… Read More

Chilean Business Sustainability Challenges 2015

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Download(s): 2015 Chilean Challenges Report

As Chile’s economy progresses, the need to address pressing sustainability issues becomes greater. Our economy largely depends on the exploitation of natural resources. History says… Read More

The 7 Sustainability Opportunities for Canadian Business in 2015

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Download(s): 2015 Canadian Opportunities Report

Canadian businesses play a critical role in building resilient economies and communities. This report highlights opportunities for business to take decisive action towards positive change…. Read More

Pathways to Change

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This report identifies eight key challenges facing South African managers and opportunities for researchers to contribute implementable guidance.

Sustainability in 140 Characters?

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Corporate stewardship was in vogue in the 80s and 90s. Companies strived to be seen as protectors of environmental and social good. But stewardship can… Read More

Industry Lessons on Food Waste: Sell Ugly Carrots (and Four More Tactics)

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Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.

Transform Conflict Into Collaboration

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In 1996, Greenpeace prompted a consumer boycott of products with polyvinyl chloride (PVC) in their packaging. The campaign exposed possible dangers of PVC and put… Read More


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