How can companies help change people's behaviour in order to benefit society?

Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthropy, employee volunteerism and NGO (non-government organization) partnerships, companies are helping society get active, eat healthy foods, dispose of products properly, use less energy and generally live more sustainable lives.

This new report reveals the three conditions necessary for changing people's behaviour that create benefits for society. The report also includes 19 mechanisms companies can use to motivate people to change and to create the capabilities and opportunities for change.

Systematic Review: Business-Driven Social Change


Download(s): Systematic Review

Companies can change people’s behaviour to benefit society and the environment, foster goodwill, and create new market opportunities.

Executive Report: Driving Social Change


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Based on 20 years of research, this report on social change answers the question, “How can companies help change people’s behaviour to benefit society?”

How Does Philanthropy Pay?


How Does Philanthropy Pay? Companies in retail and financial services saw increases of $6 in sales for every $1 donated through corporate charity. How Does My Company… Read More

Tim Hortons’ Cup-to-Tray Recycling Program


The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program’s success.

The Three Ps of Employee Goal-Setting


Managers should consider three Ps when setting goals to foster responsible behaviours in their employees: Personal, Plain and simple, and Positive Feedback.

Wisdom of the Crowd


Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint.

How to Drive Social Change: Webinar


This webinar, How to Drive Social Change, features insights from researcher Ute Stephan, lead author of the NBS’s research on business-driven social change. Stephan introduces the business-driven… Read More

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