Topic: Strategy

Business sustainability is often seen as managing the triple bottom line of corporate environmental, social and financial performance. This view is a translation of the World Commission on Environment and Development's conception of sustainable development that "meets the needs of the present without compromising the ability of future generations to meet their own needs. NBS takes a "systems" approach to sustainability. We see business sustainability as resilient businesses that create economic value, healthy ecosystems and strong communities.

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Will Stretch Goals Help or Hinder Your Firm?

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Many companies are setting internal or public goals around sustainability — for example, reducing environmental impacts or increasing employee participation in corporate citizenship activities. Some ... Read More »
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When CEO Lack of Foresight Hurts Firm Performance

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Increasing CEO myopia is affecting executives’ ability to create long-term value. Over the past 20 years, the average CEO tenure fell from eight years to ... Read More »
10 Things for Managers

10 Things New Sustainability Managers Need to Know

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We have consolidated a few key questions into the following list, along with links to resources that can help—whether you’re looking for “Sustainability 101” or the most cutting-edge global research. ... Read More »
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Why Profit and Prominence Can Make Good Firms Go Bad

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Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur ... Read More »
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Why Investors Can View Companies as Leaders and Laggards

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Socially responsible investment (SRI) techniques use screens to include — or exclude — companies in portfolios based on social or environmental performance. SRI is gaining ... Read More »
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Find New Revenue Opportunities Through Reverse Supply Chains

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Unexplored, undeveloped, and even ignored, product returns have been viewed as a nuisance rather than an opportunity. Managers, focused on the forward supply chain of ... Read More »
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Shared-savings Contracts Benefit the Environment and the Bottom Line

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This research investigates supply chain contracts from the perspective of both the bottom line and the environment. In particular, the researchers examine the case of ... Read More »
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Lower Your Firm’s Cost of Capital by Managing Environmental Risks

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This study shows that a firm’s improved environmental performance reduces the firm’s cost of capital. The researchers found that investors perceive a firm’s risk more ... Read More »
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Tap into Your Organization’s Subcultures to Improve Environmental Responses

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What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that ... Read More »
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3 Key Stakeholder Groups Shape Environmental Performance

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Community stakeholders have substantial control over corporate resources and decisions companies make about the environment. Three groups often drive improvements in firm environmental performance: those ... Read More »
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3 Reasons Employees Act Unethically

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Employees’ ethics at work are driven by a complex set of individual, issue-specific, and environmental factors. By recognizing the constellation of factors that shape employees’ ... Read More »
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Satisfied Employees Behave More Ethically

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Companies are searching for new ways to foster employees’ ethical behaviour and minimize the potential for reputation-damaging scandals. This study of 92 pairs of managers ... Read More »

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