Business sustainability is often seen as managing the triple bottom line of corporate environmental, social and financial performance. This view is a translation of the World Commission on Environment and Development's conception of sustainable development that "meets the needs of the present without compromising the ability of future generations to meet their own needs. NBS takes a "systems" approach to sustainability. We see business sustainability as resilient businesses that create economic value, healthy ecosystems and strong communities.

The Latest From the Strategy Blog

Strategy Blog

Find New Revenue through Reverse Supply Chains

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Product returns are more than a cost – they are an opportunity to grow the bottom line. Here’s how business can build reverse supply chains.

Lower Your Firm’s Cost of Capital by Managing Environmental Risks

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Research shows how your firm’s comprehensive environmental risk management strategy can reduce cost of capital and increase opportunity for debt financing.

Tap into Your Organization’s Subcultures to Improve Environmental Responses

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What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that… Read More

3 Key Stakeholder Groups Shape Environmental Performance

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Community stakeholders have substantial control over corporate resources and decisions companies make about the environment. Three groups often drive improvements in firm environmental performance: those… Read More

3 Reasons Employees Act Unethically

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Employees’ ethics at work are driven by a complex set of individual, issue-specific, and environmental factors. By recognizing the constellation of factors that shape employees’… Read More

Satisfied Employees Behave More Ethically

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Companies are searching for new ways to foster employees’ ethical behaviour and minimize the potential for reputation-damaging scandals. This study of 92 pairs of managers… Read More

2 Tools to Assess Environmental Impact of Products

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Two tools—life cycle analysis and input-output analysis—can help managers assess the environmental impact of products.

Reduce Risk through Environmental Practices

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This study examines how the environmental practices of proactive firms differ from other firms. Answering this question can help managers understand the environmental strategies that… Read More

Voluntary Standards Offer Reputation Insurance

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This study examines the chemical industry’s Responsible Care Program and evaluates whether it improved member firms’ environmental performance relative to their peers. The authors find… Read More

How Underlying Views Shape Manager Judgment

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According to this study, managers’ disagreements about “good judgment” result from their different ideologies. Managers with authoritarian ideologies tend to hold others responsible, be less… Read More

How to Operate in Developing Markets

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Multinationals gain three main advantages by investing in developing world markets: 1) a new source of revenues, 2) lower operating costs and 3) access to… Read More

Standardize Environmental Policies to Lessen Shareholder Pressure

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Multinational corporations are standardizing their environmental policies worldwide based on pressures from government, industry and consumers. Managers can respond to these pressures in 3 ways:… Read More


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