Business sustainability is often seen as managing the triple bottom line of corporate environmental, social and financial performance. This view is a translation of the World Commission on Environment and Development's conception of sustainable development that "meets the needs of the present without compromising the ability of future generations to meet their own needs. NBS takes a "systems" approach to sustainability. We see business sustainability as resilient businesses that create economic value, healthy ecosystems and strong communities.

The Latest From the Strategy Blog

Strategy Blog

Prioritize Sustainability Projects with 4-Step Framework

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The framework developed in this article breaks the concept of sustainability into a hierarchy of four levels of issues.

Lower Your Firm’s Cost of Capital by Managing Environmental Risks

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This study shows that a firm’s improved environmental performance reduces the firm’s cost of capital. The researchers found that investors perceive a firm’s risk more… Read More

Get Commitment Now for CSR Programs Later

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Organizations are more likely to show commitment to CSR programs when the monetary or physical obligation is far in the future.

Environmental Leaders Share 3 Traits

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This study identifies traits and leadership styles of leaders in environmental organizations. Managers looking to effect environmental change in their organization should choose leaders who… Read More

Family Owned Firms Pollute Less

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A recent study found that family owned firms have a better environmental record than their non-family counterparts.

Senior Managers Drive Internal Sustainability Commitment

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A survey of supervisors in a multinational corporation finds only one factor is significant in shaping perceived support for corporate sustainability: commitment from top management…. Read More

To Prevent Burnout, Show Employees How They Help

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How can managers prevent burnout in employees who don’t like their jobs? Show them how their work helps others.

Organizational Culture Shapes Environmental Initiatives

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What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective. This paper argues that… Read More

Preventing Pollution Benefits Firms and the Environment

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Manufacturing plants can improve their performance and help the environment by investing in environmental technologies. However, if given the choice between remediating pollution or preventing… Read More

Employees Who Give are More Loyal

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Employees who give feel more committed to their organization.

Primer: Business Sustainability

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Written by Dr. Tima Bansal, a professor of strategic management, the Primer is designed for professionals with limited experience in CSR.

Eco-Conscious Firms Have Lower Stock Market Risk

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Firms that appear environmentally responsible experience less company-specific stock market risk. This paper offers firms a clear motivation for acting responsibly. Further, this study shows… Read More


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