Business sustainability is often seen as managing the triple bottom line of corporate environmental, social and financial performance. This view is a translation of the World Commission on Environment and Development's conception of sustainable development that "meets the needs of the present without compromising the ability of future generations to meet their own needs. NBS takes a "systems" approach to sustainability. We see business sustainability as resilient businesses that create economic value, healthy ecosystems and strong communities.

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Strategy Blog

Employees Who Give are More Loyal

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Employees who give feel more committed to their organization.

Primer: Business Sustainability

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Download(s): Primer

Written by Dr. Tima Bansal, a professor of strategic management, the Primer is designed for professionals with limited experience in CSR.

Eco-Conscious Firms Have Lower Stock Market Risk

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Firms that appear environmentally responsible experience less company-specific stock market risk. This paper offers firms a clear motivation for acting responsibly. Further, this study shows… Read More

How Environmental Movements Shape an Industry

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This research examines the pressures that shaped the U.S. chemical industry’s environmental beliefs and practices from the 1960s to the 1990s. Environmental issues were treated… Read More

How to Encourage Employee-led Eco-projects

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Employees working for firms with environmental policies are most likely to implement eco-initiatives. To encourage employee eco-initiatives, managers can adopt a written environmental policy and… Read More

Environmental Performance Linked to CEO Pay

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This study investigated the link between compensation and environmental performance across high-polluting industries in the U.S. authors found environmental performance and CEO pay were positively… Read More

Identify, Prioritize Powerful Environmental Stakeholders

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Community stakeholders have substantial control over corporate resources and decisions companies make about the environment. Three groups often drive improvements in firm environmental performance: those… Read More


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