How can firms advance sustainable business by incorporating long-term impacts of actions in today’s decisions? Corporate short-termism is one of the most significant issues confronting both business and society today. Short-term action offers quick wins, while long-term action offers lasting success and sustainability. Businesses must take both kinds of action — but too often, they prioritize the short term.

The Latest From the Long-Term Thinking Blog

Long-Term Thinking Blog

Long-Term Thinking in a Short-Term World


Download(s): Executive Report

This report provides a three-step process to balance short and long-term actions, cases, common obstacles to long-term action and ways to overcome them.

Bringing Long-Term Thinking into Business


Download(s): Systematic Review

This NBS research outlines factors affecting short and long-term thinking in business, respective impacts, and remaining research needs.

Ease the Transition to Sustainability


The following is an excerpt from “Long-Term Thinking in a Short-Term World.” In the early 1990’s, chemical company BASF decided to stop producing several plastic products…. Read More

Future-Proof Your Company


The following is an excerpt from “Long-Term Thinking in a Short-Term World.” Long-term thinking is catching on. On 26 November 2010, Unilever announced that it would… Read More

Smart Investing for a Better Society


Poverty alleviation is increasingly about investing “patient” capital in promising individuals with powerful ideas. And, it’s tied to economic growth.

Risky Business


Environmentally risky firms must pay higher interest rates to banks and higher returns to shareholders

Better Late! Than Never


Late! operates just like any other business; the difference is that all profits are devoted entirely to social projects.

The Basics of Long-Termism in a
Short-Term World


Download(s): Long-Termism Primer

Use this primer to introduce your colleagues and industry peers to the topic of long-term thinking or simply familiarize yourself with long-termism basics.