How can firms advance sustainable business by incorporating long-term impacts of actions in today’s decisions? Corporate short-termism is one of the most significant issues confronting both business and society today. Short-term action offers quick wins, while long-term action offers lasting success and sustainability. Businesses must take both kinds of action — but too often, they prioritize the short term.

The Latest From the Long-Term Thinking Blog

Long-Term Thinking Blog

Long-Term Thinking in a Short-Term World

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Download(s): Executive Report

This report provides a three-step process to balance short and long-term actions, cases, common obstacles to long-term action and ways to overcome them.

Bringing Long-Term Thinking into Business

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Download(s): Systematic Review

This NBS research outlines factors affecting short and long-term thinking in business, respective impacts, and remaining research needs.

Ease the Transition to Sustainability

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The following is an excerpt from “Long-Term Thinking in a Short-Term World.” In the early 1990’s, chemical company BASF decided to stop producing several plastic products…. Read More

Future-Proof Your Company

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The following is an excerpt from “Long-Term Thinking in a Short-Term World.” Long-term thinking is catching on. On 26 November 2010, Unilever announced that it would… Read More

Smart Investing for a Better Society

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Poverty alleviation is increasingly about investing “patient” capital in promising individuals with powerful ideas. And, it’s tied to economic growth.

Risky Business

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Environmentally risky firms must pay higher interest rates to banks and higher returns to shareholders

Better Late! Than Never

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Late! operates just like any other business; the difference is that all profits are devoted entirely to social projects.

The Basics of Long-Termism in a
Short-Term World

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Download(s): Long-Termism Primer

Use this primer to introduce your colleagues and industry peers to the topic of long-term thinking or simply familiarize yourself with long-termism basics.