Craig Smith

Chaired Professor of Ethics and Social Responsibility

INSEAD Business School

PhD in Management, Cranfield School of Management, Cranfield Institute of Technology

Articles by Craig Smith

Three Things Every Manager Should Know about Consumer Boycotts

Craig Smith, Elin Williams

| December 15, 2014

When Greenpeace threatened a consumer boycott, toy company LEGO cut its marketing tie-in with Shell oil. What lessons does LEGO's experience offer?