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Elin Williams

Freelance Copywriter

BA and Dphil in French Literature, University of Oxford

Articles by Elin Williams

Putting Climate Change on the Books

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At TransLink, finance is responsible for sustainability. Sustainability efforts such as climate change adaptation are embedded throughout the organization.

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This Canadian travel company has a two-part climate change adaptation strategy: (1) operational optimization and (2) identification of future opportunities.


When Greenpeace threatened a consumer boycott, toy company LEGO cut its marketing tie-in with Shell oil. What lessons does LEGO's experience offer?

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