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What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective.
Articles by Jason Winders
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Data quality needs to improve. But carbon disclosure and reporting continues to attract attention from the public, media, government, and business alike.
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Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
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What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective.