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Donating in excess? Careful, the relationship between philanthropy and financial performance is not linear, but U-shaped.
Donating in excess? Careful, the relationship between philanthropy and financial performance is not linear, but U-shaped.
Managers can evaluate which are the most mutually-beneficial social causes to become involved with – and which ones their firm should avoid.
Corporate social responsibility and philanthropy can payoff for a firm - but only at very low or very high levels.