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Joyce Shang

Associate Brand Manager, Nature Made Vitamins

Pharmavite


Articles by Joyce Shang

The Perils of Excessive Corporate Philanthropy

Donating in excess? Careful, the relationship between philanthropy and financial performance is not linear, but U-shaped.

Managers can evaluate which are the most mutually-beneficial social causes to become involved with – and which ones their firm should avoid.

Corporate social responsibility and philanthropy can payoff for a firm - but only at very low or very high levels.

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