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Employees get the warm fuzzies when they think their companies use CSR altruistically, but for managers, it's really about the numbers.
Articles by Kristin Neudorf
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Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.
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Workplace conflict can have dire financial consequences as a result of loss in productivity. Discover how to empower employees again with team meetings.
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Your firm can't buy its way out of a soured reputation with philanthropy alone, but building a culture of good corporate citizenship might do the trick.