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Mitchell Praw

Brand Marketing Director

Canadian Cancer Society

MBA, Ivey Business School

Articles by Mitchell Praw

Firm Strategies and Competencies Determine When CSR Investments Pay Off

When done strategically, investments in social and environmental activities can reduce market risk by stabilizing the volatility of your firm's stock price.

A study by Erin M. Reid and Michael W. Toffel suggests the challenges activists and governments mount against one firm can inspire industry-wide change.

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