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When status is important, we may buy green products with inferior attributes—especially when they cost more.
Pam Laughland
Managing Director
Network for Business Sustainability
MSc in Agricultural and Resource Economics, University of Guelph
Pam Laughland was Managing Director at the Network for Business Sustainability from 2011 to 2017, and previously was the organization's Knowledge Manager. Prior to joining NBS, Pamela held research positions at the Richard Ivey School of Business, Statistics Canada, and the University of Guelph. Her work has appeared in the Globe and Mail, the Ivey Business Journal and the International Journal of Biotechnology. She holds an MSc in Resource Economics from the University of Guelph.
Articles by Pam
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Socially responsible investment (SRI) techniques use screens to include — or exclude — companies in portfolios based on social or environmental performance. SRI is gaining traction — eleven percent of professionally managed U.S. assets were invested using these principles in 2007.
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Weak corporate cultures and inefficient management of human resources put firms at a disadvantage with environmental performance.
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Firms planning to engage in CSR activities to interest stakeholders must decide which activities to announce – and which to keep quiet.
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New research shows how philanthropy drives financial results by attracting new customers and keeping existing consumers loyal to your firm.
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How can companies extend periods of exceptional financial performance and end those of substandard performance? This study found that good stakeholder relations were a key factor in sustaining above-average financial performance.
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The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
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Research shows that deregulation offers competitive advantage and increases green power in the U.S. electrical utility industry.
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Research finds good stakeholder relations are a key factor in sustaining above-average financial performance.
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When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.