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Todd Green

Associate Professor of Marketing

Brock University

PhD in Marketing, Beedie School of Business, Simon Fraser University

Articles by Todd Green

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Improve Revenue and Reduce Costs Through CSR

Discover six mechanisms by which corporate social responsibility drives a firm's financial performance.

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The Gift of Goodness: How to Motivate Socially Responsible Gift Giving

With respect to corporate social responsibility, CSR Evangelists, Preachers, Introverts and Preachers make personal and gift-giving decisions differently.

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