Solving sustainability challenges requires engaging society. This briefing identifies how both business and society can benefit from civic dialogue.
When Canadian business leaders gathered to share their top sustainability priorities, they wanted to change the system.
Many said they have “picked all the low-hanging fruit” with respect to their organizations’ environmental and social impacts. These companies are looking beyond the boundaries of their own organizations to advance sustainable business practice. They want to know: How can we have a national dialogue on the issue of sustainability? How can we become a citizenry aware of and committed to sustainable living?
In response, NBS led a project on civic dialogue, a powerful new way to move sustainability issues from awareness to action. Civic dialogues build broad-based agreement and commitment around complex and controversial issues. By creating shared understanding, dialogues enable action in the form of regulation, social movements, voluntary agreements and more. The figure below shows this process.
Working with Business to Find Answers
This project represents an innovative collaboration between research and practice. Researcher Dr. Thomas Webler summarized the best academic and practical research available on civic engagement. A working session of leaders from the business, non-profit, and academic communities provided extensive feedback, which Dr. Webler incorporated into the final documents.
The Executive Briefing describes:
Civic dialogue’s potential to promote sustainability
How it relates to other types of engagement
How business participation in civic dialogue benefits business and societyThe briefing is useful for executives interested in how to work with society to advance controversial issues. It is also appropriate for staff in business, NGOs, or government who want to make the case for business involvement in civic dialogue.
The companion Main Report, a “Best Practices Guide,” provides more details on effective engagement in civic dialogue, focusing on implementation.
Why Civic Dialogue
Solving sustainability challenges at any scale requires broad social agreement on the meaning of sustainability and how to achieve it. Without agreement about change, we can expect political gridlock, inconsistent policies and public controversy — all things that make it difficult for businesses to operate.
Effective change demands grassroots public acceptance and legitimacy. The public must be involved in discussion early on, to build shared understandings of sustainability problems and to define possible action strategies. Civic dialogue provides this opportunity for engagement.
What Civic Dialogue Looks Like
Civic dialogue is a flexible approach that can be adapted to local needs. Participants are regular citizens and sometimes also representatives of organizations (e.g. business and government). Dialogues can work at any scale, from the neighbourhood to the nation or the globe. Civic dialogues can be focused narrowly (e.g. green space in Toronto) or broadly (e.g. reducing consumption in Canada).
Civic dialogue differs from other common forms of business engagement with society, such as traditional stakeholder engagement or multisector partnerships. It is particularly appropriate for complex and uncertain issues, and it broadens the range of people, issues and outcomes. The figure provides a decision guide for choosing the right form of engagement.
An Opening for Business
Historically, governments have led public engagement in decision making. But today, governments have fewer resources and are less trusted. Philanthropic foundations often find civic dialogues. Businesses have historically played little role, but can make a major contribution.
Businesses benefit in many ways from participation in civic dialogue. They can achieve broad sustainability goals. Civic dialogues can also help businesses understand customers, build brand and market and change the rules of the game. James Baxter, publisher, iPolitics, describes the value: “Dialogues are hothouses for ideas. Companies pay a lot of money for consultants to give ideas … [At these events], you get as much as you give, more often than not.”
Businesses can be involved in civic dialogues in different ways. The figure shows options for involvement, from participating to leading.